Road to LDorado

Website Privacy Notice

Last Updated: September 24, 2026

Japan Tobacco International U.S.A., Inc. (“JTI”) and Brandmovers, acting as JTI’s service provider in connection with the “Road to LDorado” Website (collectively “we,” “us,” or “our”) respects your concerns about privacy. This Privacy Notice describes the types of personal information we collect, how we use the information, with whom we may share it and the choices available to you regarding our use of the information. We also describe measures we take to protect the security of the information and how you can contact us about our privacy practices.

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Information We Obtain

We obtain personal information about you in various ways, such as when you visit the “Road to LDorado” website (“Website”). We also may obtain personal information about you offline, such as when you call, mail or fax us. The types of personal information we may obtain include:

  • Contact information, such as name, telephone number and postal and email address;
  • Account information, such as login information (including usernames and passwords), account preferences and other account details;
  • Your Social Security number;
  • Employment Identification Number;
  • Demographic information, such as date of birth;
  • Tobacco License Number
  • Sales & Use Tax Number
  • Location information;
  • Email address and telephone number; and
  • Other information you choose to provide, such as through emails or other communications, surveys, registrations and sign-up forms.

When you visit our Website or open emails related to the Website, we may obtain certain information by automated means, such as cookies, pixel tags, server or device logs and other technologies. A “cookie” is a text file that websites send to a visitor’s device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “pixel tag” (also known as a web beacon), which is a type of technology that is often used in combination with cookies, is placed on a website or within an email to track certain activity, such as views of a website or when an email is opened. These technologies help us (1) remember your information so you do not have to re-enter it; (2) track and understand how you use and interact with the Website; (3) tailor the Services around your preferences; (4) measure the usability of the Services and the effectiveness of our communications; (5) authenticate your identity, protect against fraud and provide our products and services; and (6) otherwise manage and enhance our products and services, and help ensure they are working properly.

We may use these automated technologies on the Website to collect information about your device, browsing actions, and usage patterns. We obtain information about your device and web browser in this manner such as your device IP address, general location information, unique device identifiers, device type and model, device characteristics and settings, browser settings and characteristics, operating system type and version, language and country preferences, battery and signal strength, usage statistics, referring emails and web addresses and other application details. We also may obtain information about your interactions with our Services, such as pages visited, links clicked, features used, dates and times of usage, session information and other information about your use of our Website.

Your browser may tell you how to be notified about certain types of automated collection technologies and how to restrict or disable them. Please note, however, that without these technologies, you may not be able to use all of the features of the Website. For mobile devices, you can manage how your device and browser share certain device data by adjusting the privacy and security settings on your mobile device.

How We Use the Information We Obtain

We may use the personal information we obtain to:

  • Provide our products and services and manage your accounts;
  • Communicate with you, respond to inquiries, and offer support;
  • Personalize your experience with our products and services;
  • Advertise and market our products and services;
  • Administer participation in surveys, sweepstakes, promotions or other programs;
  • Perform analytics and market, trend or statistical research.
  • Compile, anonymize or aggregate personal data for our business purposes.
  • Operate, evaluate and improve our business (including developing new products and services; improving and analyzing our products and services; managing our communications; and performing accounting, auditing and other internal functions);
  • Maintain and enhance the safety and security of our Website and products, prevent misuse and troubleshoot technical issues;
  • Verify your age and identity and protect against fraud and other criminal activity, claims and other liabilities;
  • Exercise our rights and remedies and defend against legal claims; and
  • Comply with and enforce applicable legal requirements, relevant industry standards, policies and terms and conditions.

We also may use the information in other ways for which we provide specific notice at the time of collection.

Third-Party Analytics Services

We may use third-party analytics services on the Website, such as Google Analytics. The providers of these analytics services use technologies such as cookies and web beacons to help us analyze your use of the Services. The information collected through these means may be disclosed to or collected directly by these services. To learn more about Google Analytics, please visit https://www.google.com/policies/privacy/partners/.

Interest-Based Advertising

To learn how to opt out of interest-based advertising in the U.S., please visit www.aboutads.info/choices, www.networkadvertising.org/choices/ and http://preferences-mgr.truste.com/.

Information We Share

We may share the information we obtain about you with our affiliated companies. We also may share the information we obtain about you with third-party vendors and other entities to perform services on our behalf, such as technology and communications providers, payment processing and billing service providers, advertising and marketing service providers and others.

We may disclose personal information (1) if we are required to do so by law or legal process, such as a court order or subpoena; (2) in response to requests by government agencies, such as law enforcement authorities; (3) to establish, exercise or defend our legal rights; (4) when we believe disclosure is necessary or appropriate to prevent physical or other harm or financial loss; (5) in connection with an investigation of suspected or actual illegal activity; or (6) otherwise with your consent or as directed by your representative.

In addition, we reserve the right to transfer to relevant third parties the personal information we have about you in the event of a potential or actual sale or transfer of all or a portion of our business or assets (including in the event of a merger, acquisition, joint venture, reorganization, divestiture, dissolution or liquidation), or other business transaction.

Your Rights and Choices

We offer you certain choices in connection with the personal information we collect from you. To update your preferences, limit the communications you receive from us or submit a request, please contact us at Ellie.Badiali@jti.com. You can unsubscribe from our mailing lists by following the “Unsubscribe” link in our emails. You also may update certain of your account details and settings by logging into your account.

Additional Information for California Residents

This Website is intended solely for Texas-based retailers or their authorized representatives acting in their professional capacity. If you are a California resident, please see our California Consumer Privacy Statement for more information about your privacy rights. To submit an access, correction, deletion, Shine the Light, or limit the use of sensitive personal information request, please contact us at https://ldcigarettes.com/contact-us/ or by phone at 1-844-532-4477.

Additional Information for Texas Residents

This Website is intended solely for Texas-based retailers or their authorized representatives acting in their professional capacity. However, in the event you are accessing this Website as a Texas consumer (i.e., a resident of Texas acting in a personal or household context), you may submit a request to exercise certain rights regarding your personal data, or may submit an appeal in the event we have declined to act on your request, by contacting us at Ellie.Badiali@jti.com

How We Protect Personal Information

We maintain administrative, technical and physical safeguards designed to protect personal information against accidental, unlawful or unauthorized access, destruction, loss, alteration, disclosure or use.

Underage Privacy

The Website is designed for trade partners with legal age to sell Tobacco products in their respective jurisdiction and are not directed to children.

In connection with the Website, we do not knowingly solicit or collect personal information from individuals under the legal age to sell Tobacco products in their respective jurisdiction, If we learn that we have collected personal information from individuals under the legal age to sell Tobacco products in their jurisdiction, we will promptly delete that information. If you believe that an individual under the age to sell tobacco products in his/her jurisdiction, have provided us with personal information, please contact us as specified in this Privacy Notice.

Updates to Our U.S. Privacy Notice

We may update this Privacy Notice from time to time and without prior notice to you to reflect changes in our personal information practices. We will indicate at the top of the notice when it was most recently updated.

How to Contact Us

You can update your preferences, ask us to remove your information from our mailing lists, submit a request or ask us questions about this Privacy Notice by contacting us at:

Japan Tobacco International U.S.A., Inc.
One North Hills Tower, 4000 Center at North Hills Street, Suite 700, Raleigh, NC 27609.
ATTN: Ellie.Badiali@jti.com